Is plain old swimwear boring you? Same old shapes with different patterns, everybody looking alike? Read on, now all this is changing.

Swimwear just got interesting

Express your individuality with new swimwear styles and colours designed for sun safety or more modesty. With sun protection in mind many people are looking for alternative fashion for the beach and in the pool. Swimwear should be functional for many watersports, not just swimming.

Water reflects over 80% of the sun's light, so you get hit with 180% (direct and indirect) sunlight. Sun protective swimming clothes reduce exposure to a broad spectrum of UVA and UVB rays.

Protect yourself head to toe from jellyfish stings and sunburn with these comfy swimsuits. However, it is difficult to find them with a build-in hood. We give you some tips and ideas.

Beachwear

Swimshirts and board pants are so comfortable that many people wear them all day long, even when they are not swimming outdoors. Some manufacturers provide hooded swimshirts for extra sun protection.

Modest Swimwear

Are you looking for a comfortable alternative to skin tight garments? If you prefer modest swimwear over skimpy swimwear you can still have a lot of fun, possibly even more. Look cool at the next pool party.

When a wetsuit is too warm or tight and when swimwear just not right, waterwear offers you warmth and sun protection. Waterwear is great for wet fun activities where you're in and out of the water a lot and want protection from sunburn or windchill.